Gucci Is Entering the Home Decor Market

Alessandro Michele, creative director of Gucci, has undeniably turned the legacy brand on its head. These days, everyone is dying to get their hands on one of his maximalist designs, and soon, you’ll be able to outfit your home in a Gucci creation. Wednesday on Instagram, the fashion house announced Gucci Decor, the brand’s first foray into the home category, launching in September.

Gucci’s popular motifs and patterns will be heavily displayed—doubling down on the Elton John meets Italian Renaissance aesthetic (think silk bomber jackets with embroidered bees or crystal-encrusted oversize eyewear) that has wooed the public. Gucci gave fans a sneak peek of the line with an illustration of the Chiavari chair, a Ligurian design crafted from wood with a lacquered red finish. The velvet upholstery is embroidered with a cat head and clusters of flowers. The high-fashion line also offered a preview of porcelain scented candles and an incense burner, created in conjunction with Manifattura Richard Ginori, a Florentine company founded in 1735. Judging by the rest of the illustrations, done by Alex Merry Art, it seems additional pieces may include throw pillows, arm chairs, and folding screens. According to the Instagrams, the line will be available on Gucci.com as well as select Gucci stores and specialty stores, although there is no word yet on pricing (but we’re guessing that detail won’t matter to those clamoring for more Gucci).

Fans of the Italian fashion house should not be surprised at the latest development. For the Cruise 2017 show, held in the cloisters of Westminster Abbey, Michele designed velvet and needlepoint pillows that served both as cushions for guests and as a take-home gift (a few enthusiastic guests reportedly clamored to take home multiples). The brand has also invested heavily in the art world, as seen by collaborations with artist Trevor Andrew a.k.a the Gucci Ghost, as well as other projects. Gucci joins other fashion brands including Fendi, Armani, and Ralph Lauren, which have expanded their reach into the home decor sector, offering furnishings, textiles, bedding, and more.

Let the Gucci domination continue.

[Source”timesofindia”]